Success Stories
Some of the real-life situations where clients have experienced quantifiable success in their business by teaming up with Mayuresh.
From automation and brand positioning to overseas expansion and digital marketing, Mayuresh has worked on diverse projects across industry sectors.
Talent management made smart
The Client
Established in 2008, the client is a renowned company engaged in manpower recruitment within and outside Singapore. With focus on providing professional, convenient and effective solutions for employers and employees alike, the company has grown rapidly to become an ISO-certified employment expert providing complete staffing services, with skilled consultants across Asia. With a footprint in 6 countries, established partners, trusted competencies and an acknowledged presence in each market, the firm has carved out a niche for foreign talent placement in Singapore.
Business Challenge
Manual processes, paper-based records and disparate platforms for communication were hampering productivity. Moreover, the business processes at the company’s Singapore, Taiwan, Malaysia, Macau and Japan centers were functioning in silos; a digitally interconnected Workflow Optimization and Business Automation solution would enable the organization to efficiently handle local and overseas business in growing volumes.
The Solution
Applying different analytical models, Mayuresh made a current state assessment of the business. Envisioning a digital process and service delivery mechanism, he proposed a new system architecture that aimed at substantially improving workplace efficiency and enhancing the user experience (UX). As a key member of the Capability Development Grant project team, Mayuresh helped the client to achieve demonstrable productivity enhancements from the proposed solution.
Impact Areas
As principal consultant, Mayuresh led the automation project that involved multiple stakeholders. Utilizing the right blend of insight and imagination, he helped the client achieve the following project objectives:
Qualitative Achievements
- Enhancing UX with mobile-based engagement
- Developing a centralized database connecting global offices leading to streamlined and speedy workflows for the internal staff, agents and end users
- Rapid business expansion to overseas markets
Tangible Outcomes
- Reducing overall process time per job by 50% from 8 hours to 4 hours
- Reducing per transaction cost by 50% per transaction from current $2400 to $1200
Result
After ascertaining that the client’s innovative solution was adding value to the economy, Enterprise Singapore reimbursed the project cost with the approved grant support under the CDG.
Increasing 'Bandwidth'
The Client
A hair & beauty studio engaged in the skin care business that specializes in acne and post-acne treatments. Serving Singapore patrons for 32 years, the center cured its 100,000th patient for acne and post-acne scarring in 2014. They wanted to create unique brand positioning and widen their customer base to expand business.
Business Challenge
Focusing on skin safety, the company launched an exclusive Anti-Whitening formulation treatment in 2016. It was a successful innovation, contributing to 60% of total sales. Aiming at new market segments, now the company aimed at achieving 90% sales and creating a hybrid franchise model. However, the existing brand structure and marketing setup was inadequate to support the company’s objectives.
The Solution
Working as lead brand strategist, Mayuresh steered the Brand Positioning, Brand Architecture and Market Strategy project. Through Desk Research, Market Research, Online Market Research and Brand Development & Marketing Roadmap, his team breathed new life into the brand and rolled out successful cross-media campaigns.
Impact Areas
- Introducing a Hybrid Franchise model resulting in rapid expansion
- Increasing awareness about Brand, Products and Service
- Expanding the business into new markets
- Developing a system to measure overall customer satisfaction
Result
The brand got a refreshing makeover (pun intended!), leading to greater consumer acceptance and higher sales.
Trucking, reimagined
The Client
An established LSP (Logistics Services Provider) from Singapore.
Business Challenge
After taking strong roots locally, the family business was looking to expand its operations in Singapore and overseas, but were constrained by the following concerns:
- Owing to manual processes, the firm was finding it challenging to efficiently handle growing local and overseas business volumes
- The fleet capacity management was another concern as sometimes the lorries were not utilised at full-load capacity.
- A mobile-enabled Logistics Management and Application Development with Administrator Backend system had become mission critical
The Solution
Coming on board as an Expert Singapore Certified Management Consultant (ESCMC), Mayuresh made a critical review of the company’s existing processes and workflows. Working as a nodal resource, he created a robust business plan and a powerful techno-commercial proposal. Making out a strong case for the client, he guided both the client and the IT systems vendor at each step of the application development process; his expert intervention turned the proposition into a qualifying project, eventually leading to approval from Enterprise Singapore.
Impact Areas
Mayuresh collaborated with multiple teams to roll out the automation project. Meticulous optimization and implementation on his part enabled the client to achieve project objectives as below:
Qualitative Outcomes
- Improving the customer experience with enhanced service standards
- Increasing confidence among customers by bringing in flexibility to book fleets and enabling consignment tracking
- Enhancing productivity both at the corporate office and warehouses
Quantitative Outcomes
- Reducing overall process time per job by 50% from 24 hours to 12 hours
- Reducing admin cost per transaction / job by 60 % from current $600 to $250
Result
The client received reimbursement of the project cost under the CDG. The mobile and web applications are now being used to grow the business further.
Enhancing Reach & Response
The Client
An emerging business engaged in providing maid services to customers as well as employment and training for domestic help.
Business Challenge
Inadequate brand recognition, lesser market visibility and lower pace and scale of digital adoption were the major hindrances to higher growth.
The Solution
As Brand & Marketing consultant, Mayuresh helped give a refreshing makeover to the company’s branding initiatives. He planned the project in 5 phases viz Desk Research, Market Research, Online Market Research, Brand Development & Marketing Roadmap and Brand Activation. Creating a new brand strategy and positioning, he leveraged digital channels for rapidly improving the reach and response.
Impact Areas
- Enhanced brand visibility and penetration
- Improved qualified leads through strategically planned online marketing initiatives
- Uncovered white spaces; reached out to untapped market segments
Result
The brand gained clear competitive edge and higher visibility in a crowded marketplace, leading to speedy and substantial growth.
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As an Expert Singapore Certified Management Consultant (ESCMC), Mayuresh Godse is qualified – and competent – to deliver superior results in your business.
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